Protective Wellness - Retail Campaign
Building on the success of Co.Protect, my team and I seized the opportunity to enter the retail market. Through focus groups, eye-tracking software, and intensive R&D, we created a sophisticated retail-ready product suite for the CGP and H&B aisles, as well as an entirely new category: Protective Wellness.
Understanding the lasting impact of the pandemic on consumer behavior, we conducted extensive research and launched in 2022 with innovative products, including copper-infused topicals, 100% biodegradable and plant-based cleaners and sanitizers, and proprietary small appliances. Leveraging my international networks, we developed unique, story-telling products to meet the market's needs. We have garnered interest from several national drug stores, pharmacies, and grocery stores, and aim to make Protective Wellness a household staple.
Development of Proprietary Non-Consumable Copper Infused Product Line
In collaboration with our partner factory, we successfully engineered the world's first 100% biodegradable face mask, all while maintaining a BFE + PFE rate of over 99%.
Complete Brand Guide Suite (Sales, Web, Packaging, POP, etc...)
Eye-Tracking Software Utilization for Packaging Design
PW Packaging - Flat + Rendered
White Label Packaging Design - Lucira
Protective Wellness Product Line