FK Sarajevo - US ecom strategy & deployment

FK Sarajevo is a top professional football club in Bosnia and Herzegovina, currently leading the Premier League and pushing for entry into the UEFA Europa Conference. With a population of only 3.71MM, the club's owners sought to expand their global reach, starting with the United States. I was tasked with the challenge of bringing FK Sarajevo's energy to the 350k+ diaspora living in the US. A full collection and low-risk business model was launched in Q1 of 2023, and the site, sales, and overall impact on the organization continue to grow as we build strategic partnerships, improve marketing and advertising, and expand the collection to cater to the unique US market.